| ARNMANEE
PEERAYA | CUSTOMERS
SATISFACTION OF THAI HERBAL BODY
OIL | 1 - 6 |
| CHIDCHOB
PONKRIT | THE
USE OF LINE APPLICATION AS A
COMMUNICATION MEDIA BY THE STAFF MEMBERS
OF THE GRADUATE SCHOOL, SUAN SUNANDHA
RAJABHAT UNIVERSITY,
THAILAND | 7 - 12 |
| KAEWKORATHR
NATTARIKARN | MARKETING
MIX FACTORS INFLUENCING THE BEHAVIOR TO
BUYING HEALTHY SUPPLEMENTARY FOODS OF
THE CUSTOMER IN PATHUMTHANI
PROVINCE | 13 - 18 |
| KAMONSARN
KRITSADA | FACTORS
AFFECTING THE DURATION TIME OF STUDY AND
SUCCESS IN GRADUATION OF THE
POSTGRADUATE STUDENTS: A CASE OF THE
POSTGRADUATE STUDENTS IN THE LINGUISTICS
PROGRAM, SUAN SUNANDHA RAJABHAT
UNIVERSITY. | 19 - 24 |
| KIRAHAT
SUWANNEE | FACTORS
INFLUENCING A DECISION TO CHOOSE A
UNIVERSITY: A CASE OF SUAN SUNANDHA
RAJABHAT
UNIVERSITY | 25 - 29 |
| KRITTAPAKA
KANITHA | A
STUDY OF GUIDELINES FOR THE DEVELOPMENT
OF PUBLIC RELATIONS MEDIA USED BY THE
GRADUATE SCHOOL, SUAN SUNANDHA RAJABHAT
UNIVERSITY,
THAILAND | 30 - 35 |
| KRUTCHANGTHONG
SASIPEN | THE
STUDY OF CUSTOMER SATISFACTION WITH
HERBAL HAIR SERUM IN USING THE SERVICE
AT APPLIED THAI TRADITIONAL MEDICINE
CLINIC IN BANGKOK,
THAILAND | 36 - 41 |
| LEKSUNG
KANOKPORN | JOB
SATISFACTION, JOB MOTIVATION, AND
EFFICIENCY IN WORK PERFORMANCE OF THE
HOTEL EMPLOYEES: A CASE OF THAINUM
RIVERSIDE HOTEL,
THAILAND | 42 - 47 |
| MINGKHWANSAKUL
CHUTIMA | QUALITY
OF SERVICE OF HOTEL AND LODGING
BUSINESSES IN SAMUTSONGKRAM PROVINCE,
THAILAND | 48 - 54 |
| NUMSIMOK
TREENUCH | STUDENTS’
SATISFACTION ON THE LEARNING AND
TEACHING MANAGEMENT OF SUAN SUNANDHA
RAJABHAT UNIVERSITY,
THAILAND | 55 - 60 |
| PATTARADAPA
TAWATPUPISIT , NARKWONG WORATHEP ,
PHASUK NUTCHA | SATISFACTION
OF GRADUATE SCHOOL STUDENTS TOWARD
ACCESS ON THE GRADUATE SCHOOL WEBSITE OF
SUAN SUNANDHA RAJABHAT
UNIVERSITY | 61 - 67 |
| PHETCHARA
WATSANA | CUSTOMERS’
OPINION ON THE SERVICE QUALITY OF THE
CURRENCY EXCHANGE
SERVICE | 68 - 73 |
| PROYRUNGROJ
RAWEEWAN | VOLUNTOURISM
AS A PRO-POOR TOURISM: A CASE OF
VOLUNTEER TOURISM IN
THAILAND | 74 - 79 |
| PUNSIRI
SUWANNEE | THE
APPLICATION OF POWER BI IN PLANNING FOR
NEW STUDENTS APPLICATION IN THE
POST-GRADUATE PROGRAMS OF SUAN SUNANDHA
RAJABHT UNIVERSITY,
THAILAND | 80 - 85 |
| RUNGSAWANPHO
DUANGSAMORN | INFLUENCE
OF CORPORATE CULTURE ON THE
EMPLOYEES’ WORK PERFORMANCE OF
ELDERCARE SERVICE
BUSINESS | 86 - 91 |
| SAWANG
PHENPHAK | PUBLIC
EXPECTATION TOWARDS SOCIAL DEVELOPMENT
OF KHOK PRONG SUB-DISTRICT, WICHIAN BURI
DISTRICT, PHETCHABUN PROVINCE,
THAILAND | 92 - 97 |
| SEUAUDOMNAN
WIMONPAK | READERS’
SATISFACTION TOWARDS THE ACCESS TO THE
ON-LINE GRADUATE SCHOOL JOURNAL OF SUAN
SUNANDHA RAJABHAT
UNIVERSITY | 98 - 102 |
| SINSOMBOON
KANTHANUT | FACTORS
INFLUENCING THE RETENTION OF THE STAFF
MEMBERS OF THE GRADUATE SCHOOL, SUAN
SUNANDHA RAJABHAT UNIVERSITY,
THAILAND | 103 - 108 |
| SRIBOONPENG
KULPATSORN | FACTOR
INFLUENCING A DECISION IN STUDYING IN
THE MASTER OF BUSINESS ADMINISTRATION
PROGRAM OF SUAN SUNANDHA RAJABHAT
UNIVERSITY | 109 - 114 |
| SRIBUNRUENG
PAWEENA | WORKING
ENVIRONMENT AND MOTIVATIONS EFFECTING
THE EFFICIENCY IN EMPLOYEES' WORK
PERFORMANCE: A CASE OF A TEXTILE AND
CLOTHING INDUSTRIAL FACTORY IN
THAILAND | 115 - 120 |
| SURINWARANGKOON
THONGCHAI , PONGTHAWORNPINYO
SUTHA | ENHANCING
THE COMPETITIVENESS OF E-COMMERCE IN
BANGKOK,
THAILAND | 121 - 125 |
| THAKANUN
WARAPONG | THAI
MASSAGE SERVICE BEHAVIOR IN RATCHABURI,
THAILAND | 126 - 132 |
| TRIPAICHAYONSAK
KEDSARA | GRADUATE
QUALIFICATIONS OF GRADUATE SCHOOL, SUAN
SUNANDHA RAJABHAT UNIVERSITY FOR
NATIONAL QUALIFICATIONS FRAMEWORK FOR
HIGHER EDUCATION IN
THAILAND | 133 - 138 |
| TRIRUTRUNGSI
SAWANEE | THE
FACTORS AFFECTING DECISION ON SELECTING
PET SHOP IN
BANGKOK | 139 - 143 |
| WATTHANASIRIKULCHAI
KANJANA | ORGANIZATION
MANAGEMENT OF THE SUB-DISTRICT
ADMINISTRATIVE ORGANIZATION IN HUAY YOD
DISTRICT, TRANG PROVINCE, THAILAND BASED
ON GOOD
GOVERNANCE | 144 - 148 |
| WONGCHAROENPORN
RUNGPETCH | FACTORS
AFFECTING THE SUCCESS IN DOING A THESIS
OF THE POSTGRADUATE STUDENTS OF SUAN
SUNANDHA RAJABHAT UNIVERSITY,
THAILAND | 149 - 154 |
| YOMASARN
ANITHITA | GUIDELINES
FOR THE ENHANCEMENT OF MATERIAL
DISBURSEMENT SYSTEM FOR THE GRADUATE
SCHOOL OF SUAN SUNANDHA RAJABHAT
UNIVERSITY,
THAILAND | 155 - 159 |
| YOTRAWAT
BENJAWAN | SUSTAINABLE
SERVICE QUALITY TO MEET WITH CUSTOMER
EXPECTATION | 160 -
166 |
Proceedings of 17th Global
Business Research Conference 5-6 April
2018, Hotel Sunroute Plaza Shinjuku,
Tokyo,
Japan
ISBN:
978-1-925488-62-3
Quality
of Service of Hotel and Lodging
Businesses in Samutsongkram Province,
Thailand.
The
Relationship between Motivations to Work
and Work Performance: A Case of
Personnel at the Graduate School, Suan
Sunandha Rajabhat University, Bangkok,
Thailand.
A
Study of Factors Influencing
Thais’ Perception on ASEAN
Economics Community.
The
Relationship between Quality of Working
Life and Commitment to the Organization
of Employees: A Case of Mitrsiam Fishing
Products Co., Ltd.,
Thailand.
The
Quality of Working Life of Personnel of
the Graduate School, Suan Sunandha
Rajabhat University.
A
Study of Employee Participation in the
Workplace: A Case of Personnel of the
Revenue Department Area 3,
Thailand.
Performance
of the Internal Quality Assurance of the
Graduate School, Suan Sunandha Rajabhat
University.
The
Satisfactions of Outpatients towards
Services at Phranangklao
Hospital.
Adding
the Value to Enhance the Quality of Rice
Products in Thailand.
Expectations
of Grade 12 Students upon Studying at
Suan Sunandha Rajaphat University,
Bangkok, Thailand.
The
Satisfactions of Outpatients towards
Services at Phranangklao
Hospital.
The
Impact of Business Growth Strategy on
Leadership Styles.
Customer
Decision and Behavior in Using Thai
Massage in Bangkok,
Thailand.
Satisfaction
of Patients on Herbal Medication
Treatment at the Applied Thai
Traditional Medicine Clinic of Suan
Sunandha Rajabhat
University.
The
Effect of Demographic Factors on
Customer Loyalty in Using the Service of
Foreign Currency Exchange
Companies.
The
Quality of Working Life of Staff Members
of Suan Sunandha Rajabhat
University.
Leadership,
Social Capital and the Management of the
Civil State Stores in Central and
Eastern Regions of
Thailand.
The
Decision Making of Outpatients in Using
the Medical Service at Sunandha Clinic,
Bangkok, Thailand.
The
Customer Decision Making for Using the
Service of a Pet Shop in
Bangkok.
The
Significance Role of Entrepreneurial
Orientation on the Performance of Food,
Beverage, and Ice-cream
Franchises.
Factors
Affecting Thai People’s
Satisfaction upon Thailand Being a
Member of ASEAN Economics
Community.
Improvement
of Information Management Process for
Knowledge Management: A Case of the
Graduate School, Suan Sunandha Rajabhat
University.
Quality
Service Management of Ranong Center of
Education, Thailand.
Marketing
Strategies and Brand Building for
Agricultural Products: A Case of the
Village Funds in Eastern Region of
Thailand.
Guidelines
for the Management of Information
Systems for Industrial Factories in Phra
Nakhon Si Ayutthaya Province,
Thailand.
Efficiency
Approach for Electrical System
Administration for the Electricity
Generating Authority of
Thailand.
Customer
Decision and Behavior in Using Thai
Massage in Bangkok,
Thailand.
Factors
Affecting Travel Behaviour of Thai
Tourists at Don Wai Floating Market,
Nakhon Pathom Province,
Thailand.
The
Effect of Strategies, Work System, and
Management System on the Quality of Low
Cost Airline Service.
The
Happiness of Supporting Staff of
Suansunandha Rajabhat University,
Bangkok, Thailand.
A
Study of Effectiveness of the System of
the Enterprise Resource Planning
(ERP).
